Frequently Asked Questions

GENERAL

What does Digital Media Solutions (DMS) do?
Digital Media Solutions (DMS) connects high-intent consumers with brands through performance-based marketing and lead generation across verticals like insurance (auto, home, health), education, home services and consumer finance.

What makes DMS a top performance marketing partner?
DMS combines proprietary data, real-time optimization and intent-based targeting to drive qualified leads, calls and clicks. We focus on outcomes that matter — only charging when results are delivered.

What sets DMS apart from other lead providers?

We offer results-based pricing, real-time optimization and strict compliance, backed by in-house data science and legal teams. We combine proprietary technology platforms, significant first-party media reach and expert support to deliver scalable, data-driven campaigns. With engaging creative and multichannel execution, we help advertisers reach in-market consumers, driving meaningful engagement at every stage.

SERVICES

How does DMS generate leads?
We use a mix of owned-and-operated sites, targeted media and vetted partners to deliver compliant, conversion-ready leads across multiple channels, including digital inquiries and inbound calls.

How does DMS help improve lead-to-sale conversion rates?
DMS connects high-intent leads with your sales process in real time, and our ongoing optimizations are designed to boost conversion rates and overall return on investment (ROI) for our customers.

Can DMS support seasonal campaigns like AEP, OEP, college enrollment periods or home insurance spikes?
Yes. Our scalable media network supports high-volume, time-sensitive campaigns without sacrificing lead quality or compliance.

COMPLIANCE

How does DMS ensure compliance with industry regulations?
We leverage best-in-class lead verification, consent tracking technology and an in-house legal and compliance team as part of our customer acquisition strategy. This is especially critical in highly regulated sectors like health insurance and education.

VERTICAL EXPERTISE

How does DMS generate health insurance leads?

We deliver compliant, high-intent leads via digital inquiries and consumer-initiated inbound calls. Our owned and operated sites, including MedicareDeluxe and Health Market Advisor, attract consumers shopping for Medicare Advantage and under-65 plans. We also support lead generation for final expense insurance, helping advertisers reach consumers exploring coverage for end-of-life planning.

What solutions does DMS offer for property & casualty (P&C) insurance?

DMS connects auto and home insurance brands with high-intent consumers through performance-based campaigns that drive clicks, calls and policy sales. Our strategies maximize ROI through targeted outreach and real-time optimization. For agent-centric solutions, ZipQuote offers a self-service platform with CRM integration, real-time performance insights and expert campaign support.

How does DMS support lead generation for education providers?

DMS connects schools with prospective students ready to enroll and graduate through compliant, data-driven campaigns. DMS provides high-intent digital inquiries, inbound calls and exclusive branded traffic to school pages. We align enrollment marketing with student demand, delivering comprehensive and cost-effective higher education marketing solutions. Our education team provides vertical expertise, performance insights and transparency to support long-term growth.

GETTING STARTED

How can I work with DMS?
Visit digitalmediasolutions.com/contact-us to connect with our team and explore the best strategy for your business.